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AdweekOmnicom wins U.S. media account for Novo Nordisk, maker of Ozempic and Wegovy•AdweekNielsen to buy DoubleVerify for $2.15B in cash•Marketing BrewSuper Bowl ad inventory is already sold out•AdweekFCC votes to eliminate the cap on local TV station ownership•Marketing BrewFor CMOs, fandom is simply too powerful to ignore•AdweekFox scores a huge ad revenue boost from the 2026 World Cup•Marketing BrewMarketing startup Pie attracts its latest investor: Amex Ventures•AdweekCoke and Visa score, Adidas and McDonald's fumble on World Cup sponsorships•AdweekTeads' allegation of Google "deceptive practices" fuels tension with SSPs and publishers•Marketing BrewReturn of the heartthrob: why early-2000s stars are booked and busy in advertising•AdweekOmnicom wins U.S. media account for Novo Nordisk, maker of Ozempic and Wegovy•AdweekNielsen to buy DoubleVerify for $2.15B in cash•Marketing BrewSuper Bowl ad inventory is already sold out•AdweekFCC votes to eliminate the cap on local TV station ownership•Marketing BrewFor CMOs, fandom is simply too powerful to ignore•AdweekFox scores a huge ad revenue boost from the 2026 World Cup•Marketing BrewMarketing startup Pie attracts its latest investor: Amex Ventures•AdweekCoke and Visa score, Adidas and McDonald's fumble on World Cup sponsorships•AdweekTeads' allegation of Google "deceptive practices" fuels tension with SSPs and publishers•Marketing BrewReturn of the heartthrob: why early-2000s stars are booked and busy in advertising•
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Fractional Marketing for B2B SaaS: A Playbook

B2B SaaS has a specific set of marketing motions — this is the sequence we run most often with software clients.

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