Built for founders who need an agency, not another hire.
Fractional Marketing Now exists because the old choice — an expensive full-time executive or an unaccountable retainer agency — was never actually a choice. We built the third option.
Agency-grade marketing, without agency-grade bloat.
Fractional Marketing Now was founded on a simple observation: growth-stage companies were being forced into a false choice between a full-time marketing hire they couldn't yet afford, and a retainer agency with no real accountability to their revenue outcomes.
We built a third path — senior, embedded marketing leadership and execution, priced and structured around exactly the capacity a business actually needs, with the strategic ownership of an in-house executive and the range of a full-service agency.
Today we run fractional CMO, brand, growth and creative engagements across B2B SaaS, consumer, professional services and emerging technology — always led by senior operators, never by account managers passing work down a chain.
Our Operating Principles
Outcomes over activity
Every engagement is measured against pipeline, revenue and retention — never impressions, followers or content volume alone.
Senior, always
Every client works directly with senior operators. No account coordinators as the primary point of contact, ever.
Scoped to reality
We size every engagement to a business's actual stage and budget — not to what looks good in a proposal deck.
Built to be measured
We instrument what we build. If it can't be measured against a business outcome, we don't ship it.
Senior Operators, Not Account Managers
A cross-section of the fractional leadership bench you'll work with across strategy, growth, creative and operations.
Bill Decker
Founder & Fractional CMOLeads strategy and executive engagements across B2B, consumer and international clients.
Growth Lead
Demand GenerationOwns full-funnel acquisition strategy across paid, organic and lifecycle channels.
Creative Director
Brand & CreativeDirects brand identity, video and content production across every client engagement.
Ops Lead
Marketing OperationsBuilds the measurement, automation and reporting layer behind every engagement.
Let's find the right fit for your stage.
Book a call and we'll tell you honestly whether fractional is the right model for your business right now.