We have a network! An outsider’s network becomes YOUR network. These days, it’s not just about the person–it’s about their network. An outside marketing adviser has a strong and influential network that can give you access to hundreds of people who can be mobilized on your company’s behalf.
We do more. And we do it more quickly. An employee gets paid a salary with a bonus. But an outside expert has an incentive to get the job done, get it done right and at the lowest cost possible because THEIR profitability depends on doing good work fast and without overpaying.
A Marketing Outsider can be free of political influence. No matter how you slice it, employees get caught up in internal politics and issues. An outside person’s allegiance is to you, the business owner. An outsider’s focus is on results and profitability.